{"id":11446,"date":"2025-09-24T11:30:48","date_gmt":"2025-09-24T16:30:48","guid":{"rendered":"https:\/\/ejecafeterorap.gov.co\/old\/?p=11446"},"modified":"2025-09-24T11:56:40","modified_gmt":"2025-09-24T16:56:40","slug":"rap-eje-cafetero-presento-su-marca-destino-en-el-foro-caldas-inspira","status":"publish","type":"post","link":"https:\/\/ejecafeterorap.gov.co\/old\/blog\/rap-eje-cafetero-presento-su-marca-destino-en-el-foro-caldas-inspira\/","title":{"rendered":"RAP Eje Cafetero present\u00f3 su marca destino en el foro \u201cCaldas Inspira\u201d"},"content":{"rendered":"

RAP Eje Cafetero present\u00f3 su marca destino en el foro \u201cCaldas Inspira\u201d<\/h3><\/div>
<\/span><\/div>

En el marco de la celebraci\u00f3n del D\u00eda Internacional del Turismo, la Regi\u00f3n Administrativa y de Planificaci\u00f3n \u2013 RAP Eje Cafetero, particip\u00f3 en el foro \u201cCaldas Inspira\u201d, realizado en la Universidad Cat\u00f3lica de Manizales, donde se adelant\u00f3 una agenda acad\u00e9mica enfocada en el turismo sostenible como pilar para la protecci\u00f3n de los recursos naturales y el desarrollo de las comunidades.<\/p>\n

Durante el encuentro, la RAP socializ\u00f3 su marca \u201cDestino Entre Monta\u00f1as\u201d, concebida para proyectar al Eje Cafetero como un territorio integrado y competitivo. Sobre esta iniciativa, Valentina Carvajal, subgerente de planeaci\u00f3n estrat\u00e9gica, afirm\u00f3: \u201cDentro de nuestra marca destino hemos priorizado 4 sectores que obviamente nos caracterizan y nos unen como regi\u00f3n son: el aviturismo, el senderismo, los pueblos cafeteros, y el biciturismo\u201d.<\/p>\n

El foro \u201cCaldas Inspira\u201d incluy\u00f3 intervenciones clave que aportaron a la reflexi\u00f3n sobre el presente y futuro del turismo regional:<\/p>\n

Comisi\u00f3n Regional de Competitividad e Innovaci\u00f3n de Caldas (CRCI): Pilar de sostenibilidad ambiental, \u00edndice departamental de competitividad 2025 y plan de cierre de brechas frente a los negocios verdes.<\/p>\n

Universidad Cat\u00f3lica de Manizales: Estado actual de la implementaci\u00f3n del Nivel de Desarrollo Tur\u00edstico Territorial en Caldas.<\/p>\n

Asociaci\u00f3n Caldense de Gu\u00edas de Turismo (Asdegu\u00edas Caldas): Geoturismo en Caldas.<\/p>\n

Tania Echeverry, secretaria de Desarrollo, Empleo e Innovaci\u00f3n de la Gobernaci\u00f3n de Caldas, resalt\u00f3: \u201cDesde la Gobernaci\u00f3n de Caldas queremos celebrar el d\u00eda mundial del turismo, pero m\u00e1s que celebrarlo vivirlo, y la forma de vivir nuestro departamento y nuestro turismo es conociendo nuestras riquezas. Hoy desde la Universidad Cat\u00f3lica estamos viviendo experiencias a trav\u00e9s de las formaciones desde la RAP Eje Cafetero y la academia, en c\u00f3mo el turismo est\u00e1 fortaleciendo la econom\u00eda de nuestro departamento\u201d.<\/p>\n

La RAP Eje Cafetero, a partir del trabajo conjunto con la academia y la institucionalidad, reafirma su compromiso con la integraci\u00f3n territorial y la promoci\u00f3n de un turismo sostenible que conecta experiencias aut\u00e9nticas, fortalece la identidad regional y proyecta al Destino Entre Monta\u00f1as como una marca de talla mundial.<\/p>\n

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