{"id":11461,"date":"2025-09-26T19:34:05","date_gmt":"2025-09-27T00:34:05","guid":{"rendered":"https:\/\/ejecafeterorap.gov.co\/old\/?p=11461"},"modified":"2025-09-26T19:41:19","modified_gmt":"2025-09-27T00:41:19","slug":"avanzamos-en-la-construccion-participativa-del-plan-regional-de-innovacion-2","status":"publish","type":"post","link":"https:\/\/ejecafeterorap.gov.co\/old\/blog\/avanzamos-en-la-construccion-participativa-del-plan-regional-de-innovacion-2\/","title":{"rendered":"Impulso internacional a la marca Destino entre Monta\u00f1as"},"content":{"rendered":"

Impulso internacional a la marca Destino entre Monta\u00f1as<\/h3><\/div>
<\/span><\/div>

La RAP Eje Cafetero fortaleci\u00f3 con aliados estrat\u00e9gicos la creaci\u00f3n de paquetes tur\u00edsticos de alto nivel para abrir la regi\u00f3n a los grandes comercializadores internacionales.<\/p>\n

En alianza con Cotelco Risaralda, la Regi\u00f3n Administrativa y de Planificaci\u00f3n (RAP) Eje Cafetero llev\u00f3 a cabo en Pereira el III Taller de Paquetizaci\u00f3n de su estrategia tur\u00edstica \u201cDestino Entre Monta\u00f1as\u201d, una iniciativa que integra a Tolima, Caldas, Quind\u00edo y Risaralda en una sola oferta regional.<\/p>\n

Este encuentro permiti\u00f3 avanzar en la consolidaci\u00f3n de productos tur\u00edsticos competitivos para los mercados nacionales e internacionales, bajo la gu\u00eda de profesionales como Tony Yarto y Viviana Uribe, fortaleciendo el posicionamiento de la regi\u00f3n RAP Eje Cafetero como un destino de clase mundial.<\/p>\n

El taller reuni\u00f3 a 20 agencias operadoras de los cuatro departamentos asociados a la RAP, con el acompa\u00f1amiento de las gobernaciones, conferencistas internacionales y la presencia de seis de las m\u00e1s importantes agencias tur\u00edsticas de Colombia.<\/p>\n

Bajo este ejercicio, los participantes trabajaron en la estructuraci\u00f3n de paquetes tur\u00edsticos que respondan a tendencias globales atendiendo a la necesidad de estructurar experiencias entre siete y catorce d\u00edas para responder a la demanda de grandes operadores internacionales, que fortalezcan las l\u00edneas estrat\u00e9gicas de Biciturismo, Aviturismo, Senderismo y Pueblos Cafeteros.<\/p>\n

Para Jennifer Hern\u00e1ndez, Directora Departamental de Turismo del Tolima, este espacio represent\u00f3 una oportunidad para actualizar y enriquecer el portafolio de \u201cDestino Entre Monta\u00f1as\u201d: \u201cCada departamento tiene un potencial \u00fanico que, al integrarse, nos permite proyectar la regi\u00f3n hacia mercados internacionales y apostarle a un turismo de alto valor, sostenible y competitivo\u201d.<\/p>\n

El gerente de la RAP Eje Cafetero, Humberto Tob\u00f3n, resalt\u00f3 que los cuatro departamentos que integran la regi\u00f3n cuentan con atractivos diversos y productos tur\u00edsticos ya consolidados que resultan altamente atractivos para los grandes operadores internacionales, quienes demandan experiencias de entre siete y catorce d\u00edas. \u201cCon estos talleres de paquetizaci\u00f3n buscamos que los operadores del sector privado se apropien del esfuerzo que lidera la RAP Eje Cafetero como organismo p\u00fablico, para que juntos logremos posicionar y comercializar nuestra regi\u00f3n\u201d, se\u00f1al\u00f3.<\/p>\n

Contar con una oferta tur\u00edstica estructurada en ese rango de tiempo permite consolidar al Eje Cafetero como un destino de clase mundial, con capacidad de generar desarrollo econ\u00f3mico, impulsar el empleo y proyectar la regi\u00f3n en los mercados internacionales. Con ello, se avanza en el cumplimiento de uno de los objetivos centrales del Plan Regional de Turismo \u201cDestino Entre Monta\u00f1as\u201d: convertir al territorio en un referente de turismo sostenible y competitivo.<\/p>\n

\"\"<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":11460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[15],"tags":[],"class_list":["post-11461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boletines"],"featured_image_src":"https:\/\/ejecafeterorap.gov.co\/old\/wp-content\/uploads\/sites\/27\/2025\/09\/WhatsApp-Image-2025-09-26-at-17.53.17-1.jpeg","author_info":{"display_name":"comunicaciones","author_link":"https:\/\/ejecafeterorap.gov.co\/old\/blog\/author\/usuario\/"},"yoast_head":"\nImpulso internacional a la marca Destino entre Monta\u00f1as - old<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ejecafeterorap.gov.co\/old\/blog\/avanzamos-en-la-construccion-participativa-del-plan-regional-de-innovacion-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impulso internacional a la marca Destino entre Monta\u00f1as - 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