{"id":6563,"date":"2023-08-03T08:21:36","date_gmt":"2023-08-03T13:21:36","guid":{"rendered":"https:\/\/ejecafeterorap.gov.co\/old\/?p=6563"},"modified":"2023-08-11T09:00:55","modified_gmt":"2023-08-11T14:00:55","slug":"https-www-eldiario-com-co-noticias-economia-risaralda-potencia-comercial-de-colombia","status":"publish","type":"post","link":"https:\/\/ejecafeterorap.gov.co\/old\/blog\/https-www-eldiario-com-co-noticias-economia-risaralda-potencia-comercial-de-colombia\/","title":{"rendered":"Risaralda, potencia comercial de Colombia"},"content":{"rendered":"
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Risaralda, potencia comercial de Colombia<\/h1>\n<\/div>\n<\/div>\n
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Durante el a\u00f1o 2022 el 90% de las franquicias en el Eje Cafetero experimentaron un aumento del 7% en sus ventas.<\/em><\/strong><\/p>\n

El crecimiento de las franquicias en Colombia refleja una tendencia en la que cada vez m\u00e1s personas reconocen las ventajas de este modelo de negocio. Al igual que en el resto del pa\u00eds, las franquicias siguen aumentando en el Eje Cafetero, donde se estima que generan aproximadamente 3 mil empleos directos y le aportan a la industria un 4%.<\/p>\n

\u201cEl sector de las franquicias experiment\u00f3 un notable crecimiento durante el a\u00f1o 2022 y se anticipa que esta tendencia se mantenga en el a\u00f1o 2023. No obstante, la desaceleraci\u00f3n econ\u00f3mica experimentada durante el \u00faltimo semestre, se estima que la industria de franquicias en Colombia crecer\u00e1 cerca de un 3% para este a\u00f1o\u201d, afirm\u00f3 Luis Felipe Jaramillo Lema, vicepresidente de la Junta Directiva de Colfranquicias, C\u00e1mara Colombiana de Franquicias.<\/p>\n

Una regi\u00f3n que se adapta<\/strong><\/p>\n

Dentro de las regiones que componen el Eje Cafetero, Risaralda se destaca como una regi\u00f3n visionaria y capaz de recibir franquicias de cualquier \u00edndole, as\u00ed lo afirm\u00f3 el Vicepresidente.<\/p>\n

<\/div>\n

\u201cEs el departamento m\u00e1s destacado dentro de la actividad comercial en el Eje Cafetero, pues aqu\u00ed ya hay una presencia muy grande de marcas y lo que vemos es que tambi\u00e9n los empresarios y los emprendedores de la regi\u00f3n siempre est\u00e1n interesados en nuevas oportunidades y nuevos negocios\u201d, as\u00ed mismo, 750 son los negocios que componen el panorama de las franquicias en esta zona del pa\u00eds.<\/p>\n

De acuerdo con Jaramillo, el departamento es diverso y abierto ante los diferentes modelos de negocio: \u201cla verdad es que hay presencia de marcas locales como marcas internacionales, as\u00ed que es un departamento muy diverso y precisamente lo que hacen las franquicias aqu\u00ed es responder a las necesidades locales. Tal vez una de las recomendaciones m\u00e1s importantes que uno debe tener en cuenta antes de adquirir una franquicia es \u2018\u00bfqu\u00e9 necesidad insatisfecha tienen los consumidores que se quieren atender para encontrar qu\u00e9 negocio ya tiene una experiencia y ver si se puede adquirir a trav\u00e9s de una franquicia\u201d.<\/p>\n

Finalmente, desde Colfranquicias se espera que la regi\u00f3n pueda crecer un 5% al t\u00e9rmino de cinco a\u00f1os. \u201cLa invitaci\u00f3n que hacemos a los risaraldenses es que identifiquen cu\u00e1les son esas oportunidades de negocio que est\u00e1n aqu\u00ed insatisfechas para que presenten esas propuestas y expandan esas oportunidades hacia la regi\u00f3n. Yo creo que existe mucho emprendedor inversionista en la regi\u00f3n que est\u00e1 interesado en adquirir, conocer y entrar en contacto con esas nuevas oportunidades de negocios de franquicias\u201d.<\/p>\n

La Feria<\/strong><\/p>\n

Es por ello que el pr\u00f3ximo 16 y 17 de agosto se llevar\u00e1 a cabo la Decimoquinta Feria Internacional de Negocios y Franquicias, la cual contar\u00e1 con la presencia y experiencia de pa\u00edses como Estados Unidos, Per\u00fa y Brasil, y en donde emprendedores inversionistas conocer\u00e1n de primera mano una modalidad de negocio que les permitir\u00e1 crecer dentro del mercado.<\/p>\n

La cifra<\/strong><\/p>\n

La industria de las franquicias en Colombia genera 74.000 empleos directos.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Ver la noticia<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":55,"featured_media":6564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"featured_image_src":"https:\/\/ejecafeterorap.gov.co\/old\/wp-content\/uploads\/sites\/27\/2023\/08\/Nota-1-1-1068x709-1.jpg","author_info":{"display_name":"","author_link":"https:\/\/ejecafeterorap.gov.co\/old\/blog\/author\/"},"yoast_head":"\nRisaralda, potencia comercial de Colombia - old<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ejecafeterorap.gov.co\/old\/blog\/https-www-eldiario-com-co-noticias-economia-risaralda-potencia-comercial-de-colombia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Risaralda, potencia comercial de Colombia - 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