{"id":6662,"date":"2023-08-10T08:55:51","date_gmt":"2023-08-10T13:55:51","guid":{"rendered":"https:\/\/ejecafeterorap.gov.co\/old\/?p=6662"},"modified":"2023-08-22T08:48:52","modified_gmt":"2023-08-22T13:48:52","slug":"https-caracol-com-co-2023-08-10-en-manizales-fue-presentado-colombia-pais-de-la-belleza","status":"publish","type":"post","link":"https:\/\/ejecafeterorap.gov.co\/old\/blog\/https-caracol-com-co-2023-08-10-en-manizales-fue-presentado-colombia-pais-de-la-belleza\/","title":{"rendered":"\u00abColombia, el pa\u00eds de la belleza\u00bb nueva narrativa de la marca pa\u00eds presentada en Manizales"},"content":{"rendered":"
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\u00abColombia, el pa\u00eds de la belleza\u00bb nueva narrativa de la marca pa\u00eds presentada en Manizales<\/h1>\n

Con un evento en el Parque Los Yarumos de Manizales, se present\u00f3 la nueva l\u00ednea narrativa de la marca pa\u00eds con ella se busca resaltar la belleza de los lugares naturales de Colombia.<\/h3>\n<\/header>\n
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\"Ministro<\/figure>\n<\/div>\n
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Con el fin de dar un\u00a0mensaje unificado al pa\u00eds y de resaltar la belleza del mismo,<\/b>\u00a0la presentaci\u00f3n de esta l\u00ednea narrativa pretende impulsar la justicia social en los territorios, a partir de los viajeros nacionales e internacionales.\u00a0Este evento estuvo a cargo del Ministro de Comercio, Industria y Turismo, Germ\u00e1n Uma\u00f1a Mendoza que destac\u00f3 que esta es una\u00a0<\/b>\u201cmarca pa\u00eds que ya hace m\u00e1s de 10 a\u00f1os, estamos vendiendo al mundo. La marca Colombia es una marca pa\u00eds que contin\u00faa durante los pr\u00f3ximos cuatro a\u00f1os y lo que estamos lanzando en el d\u00eda de hoy en la estrategia de difusi\u00f3n de la marca pa\u00eds. todo con el fin de respetar la biodiversidad para integrar a los pueblos m\u00e1s afectados por la pobreza y violencia\u201d.<\/p>\n

Para la ejecuci\u00f3n de\u00a0\u201cColombia, el pa\u00eds de la belleza\u201d, el Ministerio de Comercio, Cultura y Turismo\u00a0<\/b>desembols\u00f3\u00a028.000 millones de pesos\u00a0<\/b>que ser\u00e1n ejecutados en los pr\u00f3ximos dos a\u00f1os, sin embargo, dentro de este presupuesto se incluyen\u00a0elementos como un estudio e investigaci\u00f3n de mercado, estrategia de difusi\u00f3n y tambi\u00e9n producci\u00f3n audiovisual de territorios de los que no existen im\u00e1genes. Por otro lado, tambi\u00e9n se buscar\u00e1 activar el turismo en zonas que no son muy visitadas.\u00a0<\/b>Sobre esto \u00c1lvaro Belalc\u00e1zar, gerente de Fontur explic\u00f3<\/p>\n

\u201cLo que hicimos fue reducir nuestra contrapartida a cero con el fin de que diferentes municipios pudieran realizar proyectos a Fontur. Ya tenemos varios en el Norte del Cauca, all\u00ed llevamos campa\u00f1as de promoci\u00f3n y estamos trabajando en proyectos de infraestructura\u201d.<\/p>\n

En este evento tambi\u00e9n se realiz\u00f3 un convenio con 12 parques nacionales basados en una estrategia que busca integrar 1,7 millones de hect\u00e1reas de parques, para promover el turismo a estos destinos naturales destacando la noticia adem\u00e1s, de la apertura del\u00a0Parque Nacional Natural de los Nevados, un imponente atractivo tur\u00edstico.<\/b><\/p>\n

Esta narrativa, seg\u00fan el Ministerio, que est\u00e1 bajo la marca pa\u00eds es un pilar importante para el cumplimiento\u00a0de las metas de visitantes que se ha trazado el Gobierno Nacional para finales del Cuatrienio,\u00a0<\/b>agreg\u00f3 el ministro Uma\u00f1a.<\/p>\n

\u201cParte de nuestros recursos van a ser dedicados de consumo con el sector privado a hacer ese gran sistema estad\u00edstico para el turismo interno. Todo esto con el fin de cumplir la meta de 7 millones 300 mil turistas\u201d<\/p>\n

En los pr\u00f3ximos d\u00edas la l\u00ednea estrat\u00e9gica de la marca pa\u00eds se\u00a0presentar\u00e1 a nivel internacional en un evento que contar\u00e1 con la presencia de todos los embajadores de Colombia a lo largo del mundo<\/b>, todo esto, con el fin de seguir llevando la marca pa\u00eds alrededor del mundo.<\/p>\n

Carmen Caballero, presidenta de Procolombia destac\u00f3 el potencial del eje cafetero y sus avances en un turismo tem\u00e1tico como es el caso del Caf\u00e9 como base del mismo, \u201cel lema que tenemos es del escritorio al territorio y del territorio al mundo, la idea es hacer el lanzamiento en Colombia y en el mundo, tambi\u00e9n en las oficinas comerciales que tenemos en el mundo\u201d.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Ver la noticia<\/strong><\/a><\/h1>\n
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